The bride's dress is often her main priority for the day and the average price for the dress is about £1000. But obviously there are ways you can save money and get a designer dress for less.

Despite what people may advise, it is a BAD idea to borrow a friend's dress.  She will never forgive you if you spill red wine down it or stick your foot through the hem, and you could spoil your day by worrying that you might!  It is a GOOD idea to borrow her veil, tiara, shoes and accessories that have a nasty habit of running up the bill.

Unless you know what you are doing, it is also a BAD idea to try and make your own.  The pattern may look simple but unless you get the fit exactly right, you will look like you are wearing a bin liner.

It you are good with  sewing, look in charity shops.  Their dresses often offer a lot of fabric and lace for the money and can be altered and remodelled to look stunning.  Oxfam have ten specialist wedding dress shops (see www.oxfam.org.uk) for addresses.

Ebay is the obvious place to look for designer bargains.  Once you have chosen a dress or designer that you like, just keep typing the name into their search engine and over a month or so you may well find what you want.  It is probably worth only bidding on things fairly near to you geographically so you can go and look at them before you bid.  Remember to check not just the size but also the height of the bride - if the dress has been shortened to fit a 5' 2" girl, it isn't much use of the someone of 5'10".   Of course going the other way, dresses can be shortened, but this really needs to be done professionally and can cost about £50, so remember to factor this into your costings.  Always be careful when dealing on ebay - check out the person's ratings and  use paypal (only use cash if you are collecting in person) .

Of course you don't actually have to have a "wedding" dress.  A stunning evening dress would look fantastic for a civil ceremony and you could theme the wedding's colours around the dress.  Look for bargains in the January sales.

But if what you really want is a new dress, it does pay to shop around.  When you have chosen which dress you want, find all the stockists for that brand in your area and ring round checking prices.  There are not huge differences but you could save £50.  If you are buying from a small independent shop always pay deposits by credit card (not debit card) (check out our Finance section) so you will be protected if the shop goes bust.